当前，中国经济正处于由规模扩张向质量提升转变的关键阶段。 Judging from the latest data from the Office for National Statistics, the CPI in 2025 is expected to remain stable throughout the year, and the core CPI is expected to rise for six consecutive months. PPI虽然比上年下降2.6%，但呈现“先低后高”的稳定走势。许多价格信号反映了明确的趋势。居民消费重心正在从“吃饱”转向“吃好”，从“基本满足”转向“品质体验”。这种转变是消费者新生产力的最明显体现。 At the 2026 China (Shanghai) New Trends in Agricultural and Food Consumption Conference on January 28, journalists learned that in this context, theagricultural and food products is no longer just a link in the supply chain, but has become an important vehicle to promote the growth满足内需需求，激发城市活力，传递文化认同。 Leveraging its unique political environment, market dynamism and cultural inclusivity, Shanghai is at the forefront of exploring practical avenues for “quality new growth.” At the conference, the Shanghai Business Information Center released the “2026 Shanghai Business Information Annual Consumption Trend Report for Agricultural and Food Products” based on practical examples accumulated over years of intensive industrial development. The report shows that in 2025, food innovation in Shanghai will no longer be limited to modifying taste and packaging, but will embark on a systematic restructuring focused on six dimensions: health, functionality, raw materialss, technology, scenario and specifications. Han Xiangyue, deputy director of the Shanghai Business Information Center, said the concept that “medicines and food come from the same source” is changing from traditional health discourse to modern consumer ha位。 According to data, Shanghai’s herbal medicine market is worth more than 70 billion yuan, with an average annual growth rate of 15%, significantly higher than the national average. Furthermore, with the comprehensive implementation of the “Healthy China 2030” plan, consumers’ search for clean ingredient lists has led to a boom in sales of functional products such as hypoglycemic index (GI) and “probiotics+”. Platforms such as Sam’s, Hema and Dingdong are increasingly focusing on low GI foods. Hema continues to increase development in the low GI category starting in 2024. In August 2025, more than 40 private pbrand name products are for sale. Dingdong Maicai officially launched the low-GI project in April 2025. Within six months, the total trade volume of low-GI products reached 170 million yuan, an increase of 87% over the previous year. Heyu is actively involved in the healthy snacks segment and has achieved double-digit compound growth rates in two years.从以下角度来看新成分“超级食品”因其维生素、矿物质、抗氧化剂、膳食纤维和健康脂肪等营养成分含量高而成为健康消费的“新宠”。天猫618数据显示，截至6月16日，“超级食品”商品同比增长246%，巴西莓粉同比增长60%，羽衣甘蓝粉同比增长110%，姜黄粉同比增长19%，奇亚籽同比增长120%，亚麻籽增长120%。 toyear after year.与上年相比增长43%。报告指出，“人类正在从吃饱的危机转向独食的危机。这些本土小众品种和非标准化口味是克服同质化困境、建立弹性供应链的战略关键。”技术创新是新生产力的核心驱动力。在食品和农产品行业，加工技术的创新从根本上改变了产品质量。 , Useful life and consumer experience.以超高压灭菌（HPP）技术的应用和推广为例。最初，这项技术主要应用于果汁行业。如今，这项技术正在从果汁转向肉类、乳制品、即食食品和其他类别。例如，河南产品推出的HPP肉制品采用超高压灭菌技术，在不添加防腐剂的情况下保证了产品的新鲜和安全，产品保质期延长至45天以上。报告认为，未来该技术将从高端肉制品向中档肉制品广泛普及，并将与其他创新技术共同形成“新鲜+安全+可追溯”的闭环。从消费场景来看，多元化是消费提升的重要特征。随着城市化进程的加快、家庭结构的小型化和家庭结构的不断缩小，随着生活方式的改变，消费者的饮食情况变得更加多样化，需要能够适应多种情况的产品。报告指出，食品农产品企业应从“卖产品”转向“提供解决方案”。通过产品形态、包装设计、喂养方式等创新，满足消费者在办公室、健身房、户外、家庭聚餐等多种场合的饮食需求。 Currently, food consumption in China is undergoing a revolution, which is still underway.它不依赖补贴激励、交通狂欢，而是植根于人民群众对美好生活的朴素向往，源于政治引导与市场机制的积极互动，并蓬勃发展为产品、渠道、文化等多维度创新。 Shanghai, a city that combines historical heritage and pioneering spirit, uses the vivid practice of “new productivity to enhance消费力”，为全国高质量发展提供可复制、可推广的经验样本。（主编：朱晓倩）